Identities and Logos

I am starting to gain some momentum in the freelance capacity so I thought it would be fun to develop an identity for my services as a Creative. My proud heritage as a product of the great state of Iowa, my goofy sense of humor and my ability to poke fun at myself led me to this solution.

Another personal project of mine is the identity and graphic materials for The Gathering United Methodist Church. I describe it as my special form of ministry to the church, as it allows me to influence the marketing of their brand and personality. I designed the logo, collateral materials, advertising and various marketing materials.

Groove was moving to a new office and felt it was time to update their identity system. The logo and color scheme were established but the collateral was either badly in need of updating or did not exist at all. The background images represent various imagery and materials from the new space.

The A-B Rolling Rock brand team wanted to get away from their overly corporate Anheuser-Busch business cards and represent themselves with something a little more fun. The front features their stamped logo and the back features the print from the back of the Rolling Rock bottle label.

WGSC is a personal, pro-bono project that was a favor for a friend, as well as a lot of fun for me. I got to design tees, jerseys, warm-ups, etc. and gladly accept payment in the form of wearables. This is a sample of the logo creation process. The logos on the left are the first round of presented marks and the two on the right are the ultimate and final marks. It’s hard to spend more than 15 minutes in Webster without spotting a kid wearing a WGSC shirt.

Packaging Samples

I began my career as a Packaging Designer for a locally owned St. Louis toy company and have since had a few opportunities here and there to dabble with some packaging. Here are a few examples of some things I've done.

Anheuser-Busch is constantly researching innovative approaches to expanding product lines, exploring new categories and capitalizing on trends. The next couple of images represent two separate exercises in such.

St. Louis Braid Co. challenged me to design a new look for their packaging as they started to meet with larger retailers. The assignment was to create a dynamic look for totes brand shoe laces that would stand out in an otherwise bland category.

Meridian Electric Co. challenged me to design a new core look that could expand across several catagories including Night Lights, Outlets, Switches, etc.

The Mars Attacks packaging was especially rewarding as it features the photography I shot in house of some early prototypes. I mixed my shots of the aliens face with the background battle scenes from a classic Mars Attacks poster. I also photographed most back panel images for all Trendmasters product lines.

Here’s another example of a package that featured my photography for the side panel and back panel.