I began my career as a Packaging Designer for a locally owned St. Louis toy company and have since had a few opportunities here and there to dabble with some packaging. Here are a few examples of some things I've done.
Anheuser-Busch is constantly researching innovative approaches to expanding product lines, exploring new categories and capitalizing on trends. The next couple of images represent two separate exercises in such.
St. Louis Braid Co. challenged me to design a new look for their packaging as they started to meet with larger retailers. The assignment was to create a dynamic look for totes brand shoe laces that would stand out in an otherwise bland category.
Meridian Electric Co. challenged me to design a new core look that could expand across several catagories including Night Lights, Outlets, Switches, etc.
The Mars Attacks packaging was especially rewarding as it features the photography I shot in house of some early prototypes. I mixed my shots of the aliens face with the background battle scenes from a classic Mars Attacks poster. I also photographed most back panel images for all Trendmasters product lines.
Here’s another example of a package that featured my photography for the side panel and back panel.
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